課程資訊
課程名稱
電子化企業
E-business 
開課學期
106-2 
授課對象
管理學院  資訊管理學研究所  
授課教師
陳靜枝 
課號
IM5029 
課程識別碼
725 U3370 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期二7,8,9(14:20~17:20) 
上課地點
管一203 
備註
本課程中文授課,使用英文教科書。與陳文賢合授
限本系所學生(含輔系、雙修生) 且 限學士班三年級以上
總人數上限:20人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1062IM5029_EB 
課程簡介影片
 
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課程概述

Under the influences of globalization and digitalization, E-Business is the most important topic that all the companies are learning and constructing. This class is designed to introduce students to the important topics in E-Business. The course is divided into two sessions: EB/EC and MRP/ERP. In the first half session of the class, important topics such as EB/EC strategy, E-Marketing, CRM, etc. will be introduced and thoroughly discussed. The students will learn not only the theories and techniques used to solve related problems, but also the real-world applications that adopt these concepts. In the second half session of the class, the course will include the introduction and classification of the production and manufacturing industries, the overview of manufacturing resource planning, demand management, Bill of Material, shop floor control, and IT technology used in production industry. A business visiting tour is included in the lecture to show the students the problems and solutions existing in the current IT industry. 

課程目標
This class is designed to introduce students to the important topics in E-Business. The students will learn not only the theories and techniques used to solve related problems, but also the real-world applications that adopt these concepts. A business tour is included in the lecture to show the students the problems and solutions existing in the current industries. 
課程要求
A list of cases related to EB/EC is given at the beginning of the class.
Case discussion: Participating case discussion in the class. Each student prepare 1~2 pages to class participation.
Case Report: Form a team with 3-5 students. Each team will select one case related to EB/EC and will prepare a report regarding the selected case. Turn in the digital report through email to the instructor.
In the second half session of the class, the instructor will assign a case to all teams of the students. Form each team with 3-5 persons. Each team will prepare a 30 minutes presentation and a less than 10 pages report to show how they solve the problem related to this case. The report will be due the day of presentation.
Final exam will be take-home and open-book. No discussion is allowed among students when answering the exam questions. Cheating will result in severe penalty. 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
Manufacturing Resource Planning with and introduction to ERP, SCM, and CRM by Khalid Sheikh 
參考書目
ENTERPRISE RESOURCES PLANNING AND BEYOND—INTEGRATING YOUR ENTIRE ORGANIZATION
BY G. A. LANGENWALTER

INTEGRATING ERP, CRM, SUPPLY CHAIN MANAGEMENT, AND SMART MATERIALS BY D. N.
CHORAFAS
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Case Discussion 
15% 
A list of cases related to EB/EC is given at the beginning of the class. ase discussion: Participating case discussion in the class. Each student prepare 1~2 pages to class participation. 
2. 
Case Report 
15% 
Case Report: Form a team with 3-5 students. Each team will select one case related to EB/EC and will prepare a report regarding the selected case. Turn in the digital report through email to the instructor. 
3. 
Project Presentation 
35% 
In the second half session of the class, the instructor will assign a case to all teams of the students. Form each team with 3-5 persons. Each team will prepare a 30 minutes presentation and a less than 10 pages report to show how they solve the problem related to this case. The report will be due the day of presentation. 
4. 
Final Exam 
35% 
Final exam will be take-home and open-book. No discussion is allowed among students when answering the exam questions. Cheating will result in severe penalty.  
 
課程進度
週次
日期
單元主題
第1週
2018/02/27  Introduction 
第2週
2018/03/06  數字的因果關係 (變量與處理) Case Discussion and Big Data (大數據) 
第3週
2018/03/13  人際的因果關係 (倫理與法律) Case discussion: The Story of Jai (賈的故事) 
第4週
2018/03/20  企業的因果關係 (流程與規範) Case discussion: ITC eChoupal 
第5週
2018/03/27  決策的因果關係 (整合與分散) Case discussion: Zara, 7-11 Japan 
第6週
2018/04/03  Day off (Spring Break) 
第7週
2018/04/10  科技的因果關係 (創新與壟斷) Case discussion: Napster, Netflix 
第8週
2018/04/17  Turn in the midterm report of the E-Business / Commerce Cases 
第9週
2018/04/24  Business Visiting Tour 
第10週
2018/05/01  Chapter 1: Industrial and Manufacturing Typologies and Their Characteristics 
第11週
2018/05/08  Chapter 7: Bill of Material (BOM) and Inventory Management 
第12週
2018/05/15  Chapter 9: Shop Floor Control 
第13週
2018/05/22  SOM (Sales Order Management) and POM (Purchase Order Management) 
第14週
2018/05/29  Chapter 2: An overview of Manufacturing Resource Planning (MRP II) 
第15週
2018/06/05  Chapter 2: An overview of Manufacturing Resource Planning (MRP II) 
第16週
2018/06/12  Chapter 10: An Introduction to Enterprise Resource Planning 
第17週
2018/06/19  Project Presentation 
第18週
2018/06/26  Turn in the Final Exam